Solutions / By function / Marketing
Marketing performance.
In focus.
The operational intelligence layer for marketing. Mapping campaigns, spend, pipeline, vendors and regions into one view of what works and what to do next.
Trusted by Finance & Operations Leaders
Our leadership team is better equipped to make data-driven decisions.
Aon
Chief Financial Officer
Process improvement and dashboards that exceeded our expectations.
Global X Investments Canada Inc.
SVP, Digital Innovation & Data Analytics
Their professionalism and efficiency made the process seamless from start to finish.
McRock Capital
Partner
URTM's expertise in data analysis and visualization has been pivotal to our success.
Sports Dynamics LLC
Founder
Marketing Performance
Operational intelligence for marketing.
Your campaigns, spend, pipeline, vendors and regions, connected, modeled and ready to use.
Campaigns
Spend
Pipeline
Reporting
Your Data
Connected and cleaned
Your Model
Built around your logic
Your Views
Ready for decisions
Why It Matters
Real-time visibility. Faster decisions.
Performance, spend and pipeline stay ready as marketing moves.
Before URTM
- Performance is pieced together
- Campaign results arrive late
- Reports are rebuilt manually
- Spend is hard to trace
- Agency work is tracked by hand
- Leadership waits for answers
Operational Intelligence
With URTM
- Performance is one model
- Results stay current
- Reporting is automated
- Budget and pacing are traceable
- Vendor activity stays visible
- Leadership has answers
What We Deliver
Your marketing data, made usable.
Clean, reconciled data turned into automated views and AI answers, built to your definitions.
Marketing data model
Built to your structure and rules.
Performance view
What works, what does not.
Spend view
Where budget moves.
Pipeline view
What marketing drives.
Channel view
Where to invest next.
Vendor view
Who is paid and delivering.
AI-enabled answers
Grounded in your model.
Leadership view
The story, with backup.
Eagle Eye | Marketing
AI-enabled insights, built on your marketing model.
Ask questions from the same model your team uses to track spend, performance and impact.
Your goals
Built in.
Your logic
Built in.
Source-backed
very answer traced.
Permission-safe
Access stays controlled.
History
- Which campaigns are driving the most pipeline?
- Which channels have the strongest conversion?
- What changed in marketing impact this month?
- Where is spend pacing ahead of plan?
- Which vendors need review?
- Can I see the backup?
EagleEye
Live
Which campaigns are driving the most pipeline?
Marketing-sourced pipeline by campaign, highest first:
Which channels have the strongest conversion?
Conversion to opportunity, highest first:
What changed in marketing impact this month?
Pipeline contribution moved on three channels:
Where is spend pacing ahead of plan?
Pacing against the monthly plan, by channel:
Which vendors need review?
Three vendors have items waiting:
Can I see the backup?
Yes. Every figure opens to the records behind it:
Placeholder
Eagle Eye answers questions like this live from your reconciled data — every figure traceable to source. The examples here are just a starting point; in your environment it answers your own questions, based on your numbers.
Reconciled & traceable to source
The Team Side
Clarity for marketing, finance and leadership.
Trusted views for analyzing performance, tracing spend and explaining results.
Ready for leadership
Campaign, pipeline, channel, budget and vendor views stay current.
Detail on demand
Drill from performance straight to source-level backup.
Built for action
See pacing and performance while the campaign is still running.
Less reporting work
More control, without more manual reporting.
Same-day
budget, vendor, campaign and pipeline visibility
How It Works
Built around how your marketing runs.
No template. The model, automation and views are built to your definitions.
Connect
01
Your platforms, CRM, finance and vendor files.
Reconcile
02
Your definitions, applied to every source.
Automate
03
Your reporting cycle, running on its own.
Analyze
04
Your views, with AI answers behind them.
How It Works
Questions, answered.
Do we need to replace our existing marketing systems?
No. URTM connects to the systems, files and tools your team already uses.
How is access controlled?
By role. Marketing, finance, vendor and leadership data is permissioned, access to source systems is read-only, and activity is logged.
Does this work if we are mostly in-house?
Yes. Agency and vendor views are optional. In-house teams use the same campaign, channel, pipeline and budget structure without them.
How does Eagle Eye work for marketing?
It answers from connected and reconciled marketing, spend, vendor and CRM data, with permissions and source backup behind every figure.
More Functions
Explore other functions:
Testimonials
Performance visibility, built for leadership.
Real outcomes from teams who put URTM between their data and their decisions.
Our leadership team is better equipped to make data-driven decisions.
Our leadership team is better equipped to make data-driven decisions.
URTM has been a valuable partner. Their support in simplifying our processes — along with the creation of a dynamic CFO dashboard — has given us key insights into profitability and performance. As a result, our leadership team is better equipped to make data-driven decisions.
Aon
Chief Financial Officer
Aon
6X+
Faster monthly close
Close cycles cut without adding headcount.
Process improvement and dashboards that exceeded our expectations.
Process improvement and dashboards that exceeded our expectations.
URTM's meticulous attention to detail and ability to transform our vision into reality through process improvement and dashboards exceeded our expectations. They quickly understood and seamlessly integrated with our existing tech stack, ensuring compatibility. Their insightful suggestions significantly enhanced our project.
Global X Investments Canada Inc.
SVP, Digital Innovation & Data Analytics
Global X Investments Canada Inc.
6X+
Return on URTM
Value returned many times over the investment.
Their professionalism and efficiency made the process seamless from start to finish.
Their professionalism and efficiency made the process seamless from start to finish.
URTM played an important role in the creation of the McRock Industrial Software Index. They quickly understood the problem we were trying to solve, and their professionalism and efficiency made the process seamless from start to finish. We’re grateful for their support in bringing this to life and making the Index accessible to our community.
McRock Capital
Managing Partner
McRock Capital
1
Custom index, built
A bespoke software index, delivered end to end.
URTM's expertise in data analysis and visualization has been pivotal to our success.
URTM's expertise in data analysis and visualization has been pivotal to our success.
URTM's expertise in data analysis and visualisation has been pivotal to our startup's success. Making sense of fan spending patterns has allowed us to attract attention of high calibre investors and pivot from loyalty into Fintech, thereby increasing our start-up's valuation by orders of magnitude.
Sports Dynamics LLC
Founder
Sports Dynamics LLC
6→1
Systems to one view
Six source systems consolidated into one.